Have you ever had to choose between all of the things you’re really good at?
Can you pick just one?
Are you good at them all equally or are you better at some things but only slightly?
I’ve been having such a hard time niching down. I know all the coaches and everyone say to just choose a niche and go with it… but every time I do that I feel like boxing myself in… like so many of you, I’m good at being a photographer of a lot of situations. Choosing one seems almost crippling to me… in fact it is. My biz coach probably wants to get rid of me because I just can’t trust the decision to niche into Fitness Photography.
Why can’t I choose?
As I’m here working out, I also like to do yoga and meditate after I lift heavy weights… seems like it’s all very similar because it’s for my health? Well to me, the one doing the working out (or in my career case, taking photos) it’s all VERY different. Lifting weights is much different than the fluid movement of yoga and the stillness of meditation. How can you lump all of them together into one niche? You cannot. Just like, taking photos at weddings is very different than documenting a new infant or chasing around 2-5 year olds in a family photo session is much different than shooting still products in my studio or in this case, fitness leaders in their gyms!
So let’s break it down… What does Fitness entail?
4 types include: endurance, strength, balance and flexibility… but you can also add in cardiovascular endurance, muscular strength, agility etc…
Circling back to the Niche question… Who does “Fitness” photography pertain to specifically?
Fitness photography is capturing humans in athletic movements and other fitness activities related to an individual's health, well-being, and performance.
More importantly, fitness images can also serve as inspiration for people who are trying to find motivation for a healthier lifestyle. BINGO!!!!
There’s my why! (it’s all about the why!)
For decades I’ve had a strong inner knowing that health is the #1 most important thing in my life. Because without good health we cannot care for our families or friends, we cannot enjoy this beautiful life to its maximum capacity. As soon as we were shut down and quarantined together in 2020, and after I got the original & worst strain of covid, that’s when I started taking working out wicked seriously. I knew I needed to strengthen myself daily and I have ever since. You have probably seen my stories on instagram and heard my shpeels on moving the body, because it’s just so important to keep it in the front of your mind.
In an ever growing world of over processed food, over sugared food & over stagnant bodies it’s so important to shine light on these outstanding individuals, these health and fitness leaders, who dedicate their lives to helping others be the most vibrant versions of themselves they can be. I want to shine the biggest, shiniest, most beautiful sparkling light on their expertise, their why, where does their passion for fitness come from? Because as we know, PASSION is what fuels us!
Until next time, go lift something heavy ;) and stay tunes for more!
xo,
April
