Welcome Back!

From 2012 to 2020!

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I remember this like it was yesterday… it was about 8 years ago after I decided to go full time with photography (big leaps from the online ad space) and I booked my first successful full year of weddings and then decided it was time to have a baby!

I remember making the decision to have a baby… it was between…should I do one more year of April K Photography and really ride this awesome wave of clients pouring in and build it up big or should I listen to my heart and have a baby?

I had the baby… and then 2 more after that!

I still booked weddings and families after having Sienna (baby #1) and could manage pretty ok with editing (with the help of my in-laws who would take her a few days a week). Amidst booking more weddings and families…I decided to have another baby! Once Ethan came (baby #2) I couldn’t manage one more thing in my life and truly lost interest or drive in my photography. I was just constantly overwhelmed and the thought of shooting was daunting… not so much because of the shoot but all the post production involved. With help from family only 1 day a week it was sparse to get any time to get anything else done.

When I was trying to juggle too much… too many shoots with so little help, I became irritated, frustrated and angry VERY quickly with my kids… and one day I had enough and decided that’s not the mom I wanted to be. So instead of seeking childcare (like my closest friends suggested) I stopped booking altogether and realized this time goes by so fast, I just need to be in this moment. I needed to live this season of my life to the fullest extent.

Now this didn’t come without sleepless nights, gut wrenching conversations and never really knowing if I was making the right decision… other than, I felt in my heart it was the right thing to do. I was never a mom before and I needed to get it under control before I passed anything off to anyone else. Although social media would have you think… or at least my friends think, that being a stay at home mom came easy and it was fun for me. No, it was very very very extremely difficult. Day in and day out, 24/7, all me all day in every way! It’s not for the faint of heart that is for sure. But it’s something my mom did with me and I always appreciated it and wanted to do the same for my children. So I dove in head first…

After a bit of time went by, I started taking bookings here and there. Friends or family, friends of friends etc. But then of course… I had another gut feeling that I had to listen to and Baby #3 came along. Elle has been such a joy and I can’t imagine life without her. But with 3 now at home and still 1 day a week of help there was no way possible I could muster the energy to do much of anything but survive!

Well folks… if any of this speaks to you I’m here to tell you… 3 years later here I am… Thriving! After 2020 hit I had a LOT of time to think… about… what…I…want! Months upon months of quarantine with my husband and young children… I mean, nothing will push you to want to work more than needing a break! Am I right?!

I just needed a break!

Then I get an email… “can you shoot my wedding in 3 days? we can’t go to Aruba anymore, we’re doing it in town, hopefully we don’t get arrested", you in?” me: “hell yes! get me out of this house, get that camera in my hand and in front of beautiful bride and groom… my happy place!” It was then… out of a Covid wedding that it came full circle and I realized how much I miss and love shooting weddings!

It all worked out and I’m booking 2021 weddings, among other things, as you read this.

If you are new to photography and facing alot of big decisions… hang in there, listen to your heart and know it will all work out. Stick with it, even when it gets put on the back burner, know that it’s a skill like riding a bike, once you pick up your camera again the magic will be created!

Xo,

April  

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What makes you, you behind the camera?

please note: I resurrected this article I wrote back in 2012

I taught myself how to snowboard (after years of skiing) when I was 23 years old. I was out of college and living in the Adirondack's (of Upstate NY) so I learned on the steepest in the East, Whiteface aka Iceface Mtn.  It is hands down the most courageous thing I have done besides bowing out of Corporate America.

Learning how to snowboard took many seasons of getting the $h!t kicked out of me…and learning... here's how it all went down.

IN MY FIRST SEASON:

All I could do was fall… if you're not falling you're not learning…fall fall fall…. Fall 15 times get up 16 times was my motto for life at that point. I really didn't mind because I was determined and focused to achieve my goal.

Before I sent myself plummeting down the mountain I wore thick volleyball kneepads on my knees (under my snow pants), wrist guards (def. still wear those) and tons of padding on my butt.  Helmets were too expensive so I did without (bad idea). One night, after a few days of snowboarding relentlessly, I had one of those funky dreams where you actually feel what you're going through physically. I felt the way I was supposed to stand on the board, I felt what it was supposed to feel like to race down the mountain, without ever having done it. It was probably the most incredible yet odd dream I've ever had. Anyway, it worked and after that point I could link my turns and stay up for almost the entire run. Every little achievement was all I needed to keep me going (and to suck it up when I got the wind knocked out of me for the 5th time). Ouch!

I smartened up and got a helmet after a severe concussion that put me in the hospital not once, but twice.

This was also the same time in my life when I picked up my first DSLR, a brand new Nikon D200! I worked weekends as a photography assistant turned second shooter. 

IN MY SECOND SEASON:

In my head I was pretty good by now...I kept up with seasoned skiers and killed it in the Glades. *I upgraded my equipment and that made a huge difference because I was finally on a woman's board and it was *almost my size, bonus! (yes, I was on a mans board that was way too big).

This season was when I shot my very first solo wedding, which happened to be a snowboarding wedding (coincidence? I think not) at Holiday Valley Resort in Ellicottville, NY. The bride and groom got married in the lodge and afterwards, still dressed in wedding gear, took it to the mountain! Thus plummeting me into booking my own weddings (and not just working as a second shooter). This was a huge turning point in my photography (and snowboarding) career. 

IN MY THIRD SEASON:

I was introduced to the man of my dreams on the slopes at Jay Peak Vermont! Because of learning how to snowboard and having 2 seasons under my belt, I was in a position where I could impress the boys, haha. But seriously, if I wasn't comfortable snowboarding and loving it, I definitely wouldn't have paid all that money to drive from Albany, NY to Jay, VT and thus wouldn't have had the pleasure of getting to know Justin.

Naturally, an aggressive progression took place while I was trying to show off and I signed up for as many ski trips as I could. I also got promoted at my corporate job and was moved to Boston, booya!

My photography also progressed naturally as I ran around this brand new city (to me) shooting everything and anything. I started shooting events and getting more connected to the social scene. 

IN MY FOURTH SEASON:

My first time shredding out West and holy cats batman!!! They were right, if you can ski the East you can pretty much ski anything. I learned that all of my hard work on the icy slopes of the East Coast paid off. I was flying past most of the other riders on the mountains, which naturally felt incredible! I had never experienced powder that weightless and deep. The feeling was really that of surfing across air.

My hard work and dedication to snowboarding was paying off in a big way...

Because of the life lessons that snowboarding taught me over the years, I was confident about jumping ship on my corporate job and committing to the double black diamond of going full time with wedding photography. 2011 was when I cut the cord with my corporate gig and jumped into a fully booked wedding season, and never looked back. 

IN MY FIFTH SEASON:

When I wrote this back in 2012 I had just gotten 2 beautiful new/used v-rocker decks that are funky and fresh. Although I haven't skied fresh powder all season, I did get to ski out west on the ice (during pre-season). It's probably a good thing because before my wedding all I could think about was me walking down the aisle in an upper body cast (think rookie of the year). 

I had just completed my first full year of weddings and was happily exhausted! What a success. 

MORAL OF THE STORY:

I find great similarities in building and running a successful brand on my own & my experience of learning how to snowboard. Like any new business owner I know I'm going to fall, but there is no doubt I'm going to get right back up… I'm comfortable knowing that it's ok to make mistakes because I've learned {physically} first hand that making mistakes leads me to new ideas which sets me apart from most of the world… and your traditional wedding photographer!

Learning to snowboard gave me such a confidence boost too. You know the jitters you get before shooting a wedding? I would relate them to the same jitters I'd get when I was about to take a super steep, icy and narrow slope... it's all about commitment and confidence. Knowing that you have learned so much up to this point, telling yourself that you know what you're doing and executing the best way you know how. 

IF YOU'RE A PHOTOGRAPHER... OR IN ANY PROFESSION REALLY... WHAT IS YOUR UNIQUE DIFFERENTIATOR IN THE MARKETPLACE? 

In my 5th season I was also picked up by Nokia as an ambassador at the Burton U.S. Open. I received a VIP all access pass, free condo, food & booze for the weekend, a free phone and a bag full of free Burton goodies! It was such an awesome experience that was very unique to my situation. Hard work pays off, follow your heart!